Re-engaging employees through Personalized Benefits Outreach Campaigns

Employee engagement has long been a top driver for HR executives.

Employee engagement has long been a top driver for HR executives. Not only does engagement have the potential to affect employee retention, productivity, and loyalty, but a Gallop studyshowed that U.S. employees who are actively disengaged at work are more likely than their engaged peers to say they experience health issues ranging from physical pain to depression. More than ever before, employers must educate employees on their benefits to drive engagement and encourage behavior change. The more employees know about and understand their choices, the more likely they are to use and value them.

Provide personalized guidance

Health care comes with its own language, making it hard for consumers to understand their coverage or how to best use it. In fact, 32% of health care consumers say they feel uncomfortable with their ability to navigate medical benefits and the health care system. By becoming familiar with common health care industry terms, employees can better understand what their plan covers and how they are billed for services.

Optavise helps you educate and engage employees throughout the year with Personalized Benefits Outreach Campaigns to drive better health care outcomes, increase benefits literacy, improve program participation, and nurture a happier, healthier workforce.

Client Experience: Rewards Initiative Outreach

A small group of clients were experiencing low response to their reward program, which offers a financial incentive to employees who choose a lower-cost provider when they need certain care. Optavise reached out to members who had received a cost and quality report but hadn’t completed the process to obtain their reward. In one month, the outreach campaign generated $270,000 in employer savings and more than $43,000 in employee savings—a total of $313,000 in savings from a one-month outreach campaign that included one-on-one calls and email communications.

Sample outreach campaigns:

  • Scheduling elective procedures after the pause caused by COVID-19

  • How to locate a PCP

  • Reminder of eligibility/enrollment deadlines

  • Rewards initiatives

  • Reminders on preventive care

  • Scheduling a biometric screening